SMU Partnership


Xochitl takes a huge jump into Sports Marketing with partnership naming them the “Official Tortilla Chip & Salsa of SMU Athletics”

Xochitl was announced as the newest Corporate Partner of SMU Athletics on Friday April 29th by Mustang Sports Properties. Xochitl will start their multi-year relationship off this coming Fall school season of 2021-2022. The excitement is record high on both sides.

SMU is a prestigious university located in the heart of Dallas, with over a century of history attached to its name. The Mustangs are an NCAA Division 1 program that has produced several professional level athletes throughout its programs.

Xochitl has committed to several years of full immersion into SMU Athletics, the first partnership of its kind for the company. With both titles “Official Tortilla Chips & Salsa of SMU Athletics” and “Official Tortilla Chip & Salsa of ‘The Boulevard’”, Xochitl is excited to participate with the SMU community. Their presence will be widely known at both Football and Basketball games.

Xochitl may be starting in their own backyard, but this is only the beginning. Our delicious products are in many of your own communities and we look forward to having a presence and bringing our core values to them all one day.

“Xochitl is proud to announce our exciting new partnership with SMU Athletics,” said Carlos Salinas, CEO of Xochitl Inc. “Our team values opportunities that allow us to support and engage with our local community, so we’re thrilled to be teaming up with some of our very own neighbors here in Dallas, Texas. The values of service, passion, integrity, respect, innovation, and teamwork that SMU Athletics upholds really resonates with us at Xochitl and we cannot wait to show you what we have in store for you all.”

Carlos Salinas, CEO of Xochitl Inc

Xo Thin. Xo Crisp. Xo SMU.

“A Delicious PartnerCHIP!”

The Official Tortilla Chips and Salsa
of “The Boulevard”