Xochitl, Inc. was founded in Dallas, Texas in 1995 and is 100% minority owned and operated. Our products are currently available to purchase online through our direct from factory website, XochitlSnacks.com, and in a variety of specialty, natural, and major retailers throughout North America, South America, Eurasia, and the Middle East.



It has been more than 90 years since my family began making Chipotle salsa. When I was growing up some 35 years ago, I was taught how to make this salsa and I have continued making it throughout my life.

It was common to hear from my friends that it was a delicious salsa and that I should market it. One day, out of the blue, a lady called to ask me a favor. “Carlos: I tried your wonderful salsa. I really enjoyed it and I was thinking it would be a perfect gift for my best customers. Would you be so kind to prepare some for me?” I said: “Sure! How much do you want?”

“Well, 200 jars.”

“What?” I thought! “It’s too much for one cook.” Every batch was taking me approximately five hours due to the extensive process it takes to produce the salsa. She said: “Just give me the price, and I’ll call you next week.” I thought, “I won’t do it in my kitchen, it’s a lot of salsa to make.” But the love for challenges that I have as an entrepreneur encouraged me to begin small production batches and test marketing.


The fantastic acceptance of my first Chipotle Salsa drove me to develop other products, visit plants, stores, food shows, sampling… it was incredible what I was experiencing…a huge success in sales.

Today, our objective is to provide the finest products with the most unique home made flavors that we can find in the remote places of the old continents.

-Carlos Salinas

President and Founder



2014 Zest Fest ‘International Fiery Food Challenge’

3rd Place–Asada Verde MEDIUM

2005 Rosengarten Report

‘Best Chips In the Country’

2005 Zest Fest ‘International Fiery Food Challenge’

2nd Place–Chipotle HOT

3rd Place–Asada Verde MEDIUM

2003 Zest Fest ‘International Fiery Food Challenge’

2nd Place–Chipotle HOT

3rd Place–Asada Verde MEDIUM

2003 The Gourmet Retailer ‘Summer Fancy Food Show’

Best Aisle By Aisle Winner